Project Overview
Working with The Lab team, within a very tight deadline, I created content maps, wireframes, interactive user journeys, design concepts, and UI designs for Tipi, an innovative real estate company.
I also oversaw the production of the mobile wireframes and design, briefing the designer and ensuring a seamless experience across touchpoints.
UX and Salesforce integration
Starting from the flowcharts displaying the salesforce integration functionality and from the different personas, I created content maps (see Appendix 1), wireframes, and interactive user journeys.
Sitemap and Flat Reservation User Journey
Creative design concepts and UI
The brand guidelines were still a work in progress when I started researching the creative concepts.
This allowed freedom for the creation of a visual style that feels upscale as well as innovative and congenial to different audiences and age ranges.
Homepage
Flat reservation dashboard
Mobile UX and UI supervision
In order to meet the tight deadline, a designer was dedicated to the wireframing and UI design of the mobile. I’ve worked closely with them, overseeing the production and verifying the consistency of functionality and design.
Skills
Deliverables
- UX research
- UX design
- Brand research
- Art direction
- UI design
- Team working
- Content maps
- User journeys
- Wireframes
- Creative Concepts
- Visual designs