Project Overview
Vet Crew is an online training platform for veterinary. The company owners asked me to develop their brand and logo as well as the website and social media.
Logo & Brand
After researching competitors and educational websites, I prepared a brand workshop and a mood board to gather the client's needs and expectations. I created very basic and simple-to-use brand guidelines, to help a client with medical background approach and use design.
Brand guide
In addition to the brand guidelines, I also shared with the client a large number of royalty-free photos for quick use within their projects, without compromising quality and style.
Wix Templates & Training
The client decided to utilise Wix as CMS, so I prepared a few concepts and, developed all the pages for the chosen one. When the templates were ready and signed off I provided training for maintaining, updating and creating new pages, blog articles and newsletters. I also explained the value of using consistent typography and colour scheme and how to refer to the brand guidelines. Finally, I helped them set up SEO and analytics functionalities.
Social Media Templates & Consultancy
I advised my client on the usage and tracking of social media profiles (Linkedin, Instagram and Facebook. I also prepared a few templates for their social posts.
Social posts
