All images and link contents ©Apryl GMBH
Project description
Apryl is a startup providing fertility benefits to employees across Europe. Their SaaS platform required user experience improvements in several areas, including onboarding, reimbursement, and the knowledge centre. They also needed new features such as a marketplace and fertility hub.
I led Apryl's SaaS platform's UI/UX design, developing a cohesive design system, refreshing and simplifying the brand, and implementing iterative design cycles within an agile framework to enhance the experience. This involved refining data-driven prototypes based on collaboration with stakeholders, the product team, and care experts, as well as testing the results.
Design system
When I began my work at Apryl, I was challenged by an unorganized design system that featured unclear use of colour, mismatched fonts, inconsistencies, and a lack of essential elements. I suggested that, alongside improving the web app's functionalities and layout, I would remake the design system (see it here), refine brand elements, create the missing components, and ensure technical compatibility.
In collaboration with the front-end developer, I began developing the styles and rules for animations and micro-interactions to create a dynamic and engaging digital experience.
The team and the stakeholders welcomed the new design system for its consistent structure and fresh brand refinement.
Design system implementation
I was able to effectively apply the new design system to both existing and new designs, and the front-end developers could easily upgrade their work.
Key pages
Knowledge centre
Histtory
Onboarding
I redesigned the onboarding experience by breaking it into smaller chunks, enhancing the user experience with smooth transitions and working with experts to ensure clear, inclusive messaging.
Marketing & Fertility Hub
Another interesting challenge was creating the prototype for an interactive map that showcases the fertility treatments available across Europe, and guiding the developers throughout the live outcome. The map was intended to be integrated into the web app's homepage.
My work with Apryl also included marketing design, such as social media posts, infographics, and brochures.
Key screens
Apryl countries
Adoption
All images and link contents ©Apryl GMBH
Skills
Deliverables
- Product analysis and research
- Brand research and design
- Creation of a design system
- UI design
- Prototyping
- Marketing design
- Improved product user journey
- Consistent typography & Colour schemes
- Comprehensive Design System
- Implementation of the Design System
- Prototypes & interactive map
- SM assets, brochures, infographics