Silvia Destefanis

Project Overview

Creation of the full digital identity for Fora, including the iOS app, the resident portal, the responsive website, and the newsletter.

App UX

I undertook the Heuristic evaluation of the existing app and developed a new app architecture, see the map below and wireframes.

Fora app map

App concepts and UI

Developing existing brand elements, I created a simple and elegant visual style to match and enhance Fora's attention to detail and care for their guests.

Meeting room booking user journey

App user test and developers handover

Using Invision I generated specifications for developers, as well as quick interactive prototypes to showcase and test the flow of selected micro user-journeys (e.g. booking a meeting room) with stakeholders, developers, and Fora residents.

Portal

I re-styled the resident portal, implementing and refining the visual style of the app. I simplified the account creation process, thoughtful of the technical limitations of the back-end system.

Website

Before starting the website redesign, I carried on a competitor's research and cross-referenced with the needs of main user groups: Fora residents, marketing, sales, and events teams.

Making use of this information I created a content map, user journeys, and wireframes.

I discussed the product with the stakeholders, in order to refine the wireframes and optimise the site functions.

Website user journeys

Website visual design

I created the website visuals by evolving the app UI elements and researching contemporary design trends.

The aim was to offer a unified language across each platform while its unique identity. The final design conveys Fora style, warm hospitality, luxury, and attention to detail.

Homepage & residency options