Project Overview
That is a concept store in Dubai, part of the Maf group, the luxury store targets Gen Z and millennials offering exclusive brands and experiences. The app (available for iOS) is the digital face of the experience. It provides seamless e-commerce and events bookings with a new luxury look&feel.
UX
I contributed to the creation of the wireframes, by designing the events booking user journey and reviewing the e-commerce user journey.
Creative Concepts and UI
I researched luxury designer brands and youth aesthetics in Dubai and the Middle East and prepared mood boards. I utilised the brand elements to create a pixelated and glitchy layout and icons, as the client asked for a deconstructed version of Maf (Majid Al Futtaim), the mother company.
PDP, PLP
Skills
Deliverables
- Teamwork
- UX consultancy
- UX design
- Brand research
- Creative concepts
- Icons and UI
- UX feedback
- Wireframes
- Design concepts
- Design System