Apryl
Product Design • Design System • Brand & Marketing
Apryl
Product Design • Design System • Brand & Marketing
Industry
Industry
Industry
Industry
Employe benefits
Employe benefits
Deliverables
Deliverables
Deliverables
Deliverables
Design System, Wireframes, Prototypes, Final Designs, Social Media & Marketing assets
Design System, Wireframes, Prototypes, Final Designs, Social Media & Marketing assets
My role
My role
My role
My role
Lead Product Designer
Lead Product Designer
Team
Team
Team
Team
Product Team: Lead product designer, front -end and back end devs, junior product & UX, CEO
Product Team: Lead product designer, front -end and back end devs, junior product & UX, CEO
Overview
Apryl is a startup providing fertility benefits to employees across Europe. Their SaaS platform required user experience improvements in several areas, including onboarding, reimbursement, and the knowledge centre. They also needed new features such as a marketplace and fertility hub.
Apryl is a startup providing fertility benefits to employees across Europe. Their SaaS platform required user experience improvements in several areas, including onboarding, reimbursement, and the knowledge centre. They also needed new features such as a marketplace and fertility hub.
Challenge
When I began my work at Apryl, I was challenged by an unorganised design system that featured unclear use of colour, mismatched fonts, inconsistencies, and a lack of essential elements. I suggested that, alongside improving the web app's functionalities and layout using the current design system as base for wireframing, I would remake the design system to achieve truly consistent and scalable components.
When I began my work at Apryl, I was challenged by an unorganised design system that featured unclear use of colour, mismatched fonts, inconsistencies, and a lack of essential elements. I suggested that, alongside improving the web app's functionalities and layout using the current design system as base for wireframing, I would remake the design system to achieve truly consistent and scalable components.
Results
I led Apryl's SaaS platform's UI/UX design, developing a cohesive design system, refreshing and simplifying the brand, and implementing iterative design cycles within an agile framework to enhance the experience. This involved refining data-driven prototypes based on collaboration with stakeholders, the product team, and care experts, as well as testing the results.
I led Apryl's SaaS platform's UI/UX design, developing a cohesive design system, refreshing and simplifying the brand, and implementing iterative design cycles within an agile framework to enhance the experience. This involved refining data-driven prototypes based on collaboration with stakeholders, the product team, and care experts, as well as testing the results.
Process
Process
Design System: In collaboration with the front-end developer, I began developing the styles and rules for animations and micro-interactions to create a dynamic and engaging digital experience. I refined brand elements, created the missing components, and ensured technical compatibility.
Product Design: By analyzing available data on user experience issues, I enhanced existing micro user journeys and developed new product areas and functionalities. Along with the team, I validated design using prototypes and gathering stakeholders, teams and care expert feedback.
Visual design: I was able to effectively apply the new design system to both existing and new designs, and the front-end developers could easily upgrade their work.
Brand and Marketing: I provided the Brand, Marketing and Sales teams with functional assets, such as brochures, ads and social media visuals.
Design System: In collaboration with the front-end developer, I began developing the styles and rules for animations and micro-interactions to create a dynamic and engaging digital experience. I refined brand elements, created the missing components, and ensured technical compatibility.
Product Design: By analyzing available data on user experience issues, I enhanced existing micro user journeys and developed new product areas and functionalities. Along with the team, I validated design using prototypes and gathering stakeholders, teams and care expert feedback.
Visual design: I was able to effectively apply the new design system to both existing and new designs, and the front-end developers could easily upgrade their work.
Brand and Marketing: I provided the Brand, Marketing and Sales teams with functional assets, such as brochures, ads and social media visuals.
Essential Outcomes
As product design lead for Apryl's fertility benefits platform, I transformed an unorganised design system into a cohesive framework while enhancing critical user journeys and developing new features. Through data analysis and stakeholder collaboration, I created prototypes that improved functionality for users, simplified implementation for developers, and provided consistent assets for marketing—ultimately delivering a more engaging and scalable digital experience.
As product design lead for Apryl's fertility benefits platform, I transformed an unorganised design system into a cohesive framework while enhancing critical user journeys and developing new features. Through data analysis and stakeholder collaboration, I created prototypes that improved functionality for users, simplified implementation for developers, and provided consistent assets for marketing—ultimately delivering a more engaging and scalable digital experience.
