Luxury e-commerce
Wireframes, app concepts, icon set
Lead Product Designer
Agency team: project manager, junior UX Designer, back-end, front-end developers
Overview
That is a concept store in Dubai, part of the Maf group, the luxury store targets Gen Z and millennials offering exclusive brands and experiences. The app (available for iOS) is the digital face of the experience. It provides seamless e-commerce and events bookings with a new luxury look&feel.
Challenge
Upon joining the luxury e-commerce app's design team, I identified critical design gaps in the wireframes, including missing product page selectors and UX improvements. Despite initial team resistance, I leveraged data-driven insights and competitor analysis to persuade them, successfully implementing design changes that enhanced the app's user experience
Results
By collaborating closely with the internal development team, external brand agency, and client stakeholders, we successfully developed an innovative app architecture with unconventional layout design and unique UI elements. Our strategic approach enabled us to create a highly functional and engaging digital experience that not only met but exceeded project time constraints.
Process
Research and Analysis: I reviewed project materials, identifying critical usability and UX gaps that could affect the app's effectiveness.
User Cases and Competitive Analysis: By developing detailed user cases and analyzing competitor platforms, I substantiated design enhancements to optimize user experience.
Wireframing: Collaborating with the team, we systematically revised wireframes using a data-driven approach that prioritized user insights.
Visual Design and Icon Set: We created an eye-catching layout balancing exclusivity and user engagement, tailored to our target personas while maintaining functional integrity.
Essential Outcomes
Our strategic, data-driven approach allowed us to create a digital experience that not only met but also exceeded the project’s objectives. By prioritising user needs and striking a balance between innovative design and practical functionality, we developed a luxury e-commerce app that stands out in a competitive marketplace.
