Logo • Brand • Social • CMS Setup & Training
Vet Crew
Logo • Brand • Social • CMS Setup & Training
Vet Crew
Logo • Brand • Social • CMS Setup & Training
Vet Crew
Logo • Brand • Social • CMS Setup & Training
Vet Crew
Industry
Industry
Industry
Industry
Online education
Deliverables
Deliverables
Deliverables
Deliverables
Logo & brand, template setup & training, social media assets
My role
My role
My role
My role
Brand and Digital Designer
Team
Team
Team
Team
Vet-crew founders
Overview
Vet Crew is an online training and telemedicine platform for veterinary professionals. The founders contacted me to develop an innovative brand identity and logo, as well as design their website and social media presence.
Vet Crew is an online training and telemedicine platform for veterinary professionals. The founders contacted me to develop an innovative brand identity and logo, as well as design their website and social media presence.
Challenge
Helping medical experts navigate the digital world by nurturing their brand and standing out from competitors. This included guiding them through the technical functionalities of CMS platforms and online tools such as Canva, Adobe Firefly, and Visual Electric; harnessing AI; and explaining the strategic use of colour, imagery, and typography to optimise their social media presence and engagement.
Helping medical experts navigate the digital world by nurturing their brand and standing out from competitors. This included guiding them through the technical functionalities of CMS platforms and online tools such as Canva, Adobe Firefly, and Visual Electric; harnessing AI; and explaining the strategic use of colour, imagery, and typography to optimise their social media presence and engagement.
Results
After analysing the market and competition, I delivered a brand workshop that defined the client's positioning, audience, messaging and visual identity, leading to a streamlined brand guide and distinctive logo. I assisted with CMS template selection, set up core website functionality including SEO, and created social media assets. Additionally, I provided comprehensive training on template management, Canva usage and social media best practices to ensure the client's digital independence.
After analysing the market and competition, I delivered a brand workshop that defined the client's positioning, audience, messaging and visual identity, leading to a streamlined brand guide and distinctive logo. I assisted with CMS template selection, set up core website functionality including SEO, and created social media assets. Additionally, I provided comprehensive training on template management, Canva usage and social media best practices to ensure the client's digital independence.
Process
Brand workshop: I facilitated a collaborative brand workshop to clarify the client's market position, target audience and visual identity requirements.
Brand guide: From these insights, I developed a concise, practical brand guide documenting their visual identity and messaging framework.
Template building: I built their digital presence using a customised CMS template, integrating essential functionalities and optimising for search visibility.
CMS and social media training: I conducted comprehensive training sessions covering CMS management, content creation with Canva, and effective social media strategies to ensure long-term self-sufficiency.
Brand workshop: I facilitated a collaborative brand workshop to clarify the client's market position, target audience and visual identity requirements.
Brand guide: From these insights, I developed a concise, practical brand guide documenting their visual identity and messaging framework.
Template building: I built their digital presence using a customised CMS template, integrating essential functionalities and optimising for search visibility.
CMS and social media training: I conducted comprehensive training sessions covering CMS management, content creation with Canva, and effective social media strategies to ensure long-term self-sufficiency.
Essential Outcomes
Vetcrew is successfully growing their online presence and client base, making effective use of the brand elements, flexible template and social media platforms. They are now confidently involving more veterinary experts to expand their business operations and reach.
Vetcrew is successfully growing their online presence and client base, making effective use of the brand elements, flexible template and social media platforms. They are now confidently involving more veterinary experts to expand their business operations and reach.
